This week, I had the chance to report on two new things from the world of classical music marketing.
First, the Vancouver Opera collaborated with marketing agency Taxi to produce a series of adverts pitching opera as adventurous as gondola bungee jumping or eating lamb fries.
And then Naxos was infiltrated by zombies who promptly put their new charges the task of making an album to accompany their imminent demise.
Not a cursive letter or rose in sight. It is possible, everyone. Take heart!