Tag: marketing

Dispatch from the Marketing Department

This week, I had the chance to report on two new things from the world of classical music marketing. First, the Vancouver Opera collaborated with marketing agency Taxi to produce a series of adverts pitching opera as adventurous as gondola…

Les Bibliothécairs S’Amusent

When the students are away, the librarians will play. With, it seems, increasingly excellent production values The crew at Washington University practice their Poker Face(s) From The Harold B. Lee library at Brigham Young University in Utah, ladies and gents,…

Photographs Of The Age Of Enlightenment

Over the last month, the OAE has been sharing images from their 2010/11 promotional campaign on their excellent blog. For inspiration, Chris Harrison of Harrison & Co. turned to the lowly gaffer tape. The results, photographed by Eric Richmond, are…