Tag: Wagner

Dispatch from the Marketing Department

This week, I had the chance to report on two new things from the world of classical music marketing. First, the Vancouver Opera collaborated with marketing agency Taxi to produce a series of adverts pitching opera as adventurous as gondola…

21st Century Wagner Tuben

So here’s a good one: Richard Wagner goes to Paris in 1853 to visit saxomaphone creator Adolphe Sax. Why? Because he was working on the Ring Cycle and was searching for something (according to Wikipedia, at least) “that could intone…